Top 10 Tips For Writing A Good Press Release

Writing a press release and send press release quickly doesn’t need to be difficult. Here are 10 tips for writing a successful press release.

1 – You are writing for journalists
Press releases aren’t for customers or consumers they are for reporters, journalists who will use them as a starting point for a larger story or feature. The points you make in your press release and the order in which you make them may direct the journalist in how to develop the story.

2 – Start with a strong “lead”.
The first paragraph of the press release is known as the “lead”. Journalists see maybe thousands of press releases a day, you have a few seconds to grab your their attention.

3 – What is your angle?
The media are always on the lookout for a good story. Your press release needs to be more than just. Fact, it needs to be newsworthy. Understanding why journalists would find your story interesting is the key to success. Think about the release from the journalist’s point of view, put yourself in their shoes. If possible, it is best to make your press release timely and to tie it to current events or social issues. Find a good angle, a good news hook and you have the start of a good press release.

4 – Who, what, where, when and why.
A good press release needs to answer all of the “W” questions (who, what, where, when and why), providing the journalist with useful information about your organization, product, service or event. Dump it if your press release reads like an advertisement or sales pitch.

5 – Why should anyone care?
You need to concentrate on what makes your new company, web site, CEO or product unique. Concentrate on the aspects of your press release that makes it different.

6 – Add the human touch.
Always use real life stories about how your organization identified a problem and solved it. How did your service or product fulfill a need or help the community. Real life examples communicate the benefits of using your product or service in a powerful way.

7 – Keep to the point.

8 – Limit the jargon.
The best way to communicate your news is to speak plainly. You may need to use some jargon or industry specific lingo, but limit it to the minimum. Industry specific terms are only understood by people in the same industry where as your press release is aimed at a general readership.

9 – Add an “About” section.
Make sure you add an “About” section where you describe your company and services. This will be useful for setting the press release in a context. Don’t forget to add the URL of your website.

10 – Add good contact information.
If a journalist picks up on your press release they will want to talk with you. As a minimum you need to add a contact name and an email address.

Press releases aren’t for customers or consumers. They are for reporters, journalists who will use them as a starting point for a larger story or feature. The points you make in your press release and the order in which you make them may direct the journalist in how to develop the story.

Journalists see maybe thousands of press releases a day, you have a few seconds to grab your their attention.

Your press release needs to be more than just. Send press release quickly, find a good angle, a good news hook and you have the start of a good press release.