Top 10 Tips For Writing A Good Press Release

Writing a press release and send press release quickly doesn’t need to be difficult. Here are 10 tips for writing a successful press release.

1 – You are writing for journalists
Press releases aren’t for customers or consumers they are for reporters, journalists who will use them as a starting point for a larger story or feature. The points you make in your press release and the order in which you make them may direct the journalist in how to develop the story.

2 – Start with a strong “lead”.
The first paragraph of the press release is known as the “lead”. Journalists see maybe thousands of press releases a day, you have a few seconds to grab your their attention.

3 – What is your angle?
The media are always on the lookout for a good story. Your press release needs to be more than just. Fact, it needs to be newsworthy. Understanding why journalists would find your story interesting is the key to success. Think about the release from the journalist’s point of view, put yourself in their shoes. If possible, it is best to make your press release timely and to tie it to current events or social issues. Find a good angle, a good news hook and you have the start of a good press release.

4 – Who, what, where, when and why.
A good press release needs to answer all of the “W” questions (who, what, where, when and why), providing the journalist with useful information about your organization, product, service or event. Dump it if your press release reads like an advertisement or sales pitch.

5 – Why should anyone care?
You need to concentrate on what makes your new company, web site, CEO or product unique. Concentrate on the aspects of your press release that makes it different.

6 – Add the human touch.
Always use real life stories about how your organization identified a problem and solved it. How did your service or product fulfill a need or help the community. Real life examples communicate the benefits of using your product or service in a powerful way.

7 – Keep to the point.

8 – Limit the jargon.
The best way to communicate your news is to speak plainly. You may need to use some jargon or industry specific lingo, but limit it to the minimum. Industry specific terms are only understood by people in the same industry where as your press release is aimed at a general readership.

9 – Add an “About” section.
Make sure you add an “About” section where you describe your company and services. This will be useful for setting the press release in a context. Don’t forget to add the URL of your website.

10 – Add good contact information.
If a journalist picks up on your press release they will want to talk with you. As a minimum you need to add a contact name and an email address.

Press releases aren’t for customers or consumers. They are for reporters, journalists who will use them as a starting point for a larger story or feature. The points you make in your press release and the order in which you make them may direct the journalist in how to develop the story.

Journalists see maybe thousands of press releases a day, you have a few seconds to grab your their attention.

Your press release needs to be more than just. Send press release quickly, find a good angle, a good news hook and you have the start of a good press release.

Essential Tips Before You Download Shopify Themes Responsive

Shopify store owners can now easily download Shopify themes responsive for their business. Online business websites are overflowing. Entrepreneurs see the profits they can get and the scope of market they can reach with the help of the Internet. No wonder Shopify is a sure hit among business owners and entrepreneurs of today. One of the most important things you need to consider when establishing your Shopify store is your website layout and theme. It is easy to download Shopify themes responsive with tons of options to choose from. The real daunting challenge is on what type of theme you are actually going to use. Theme selection is a process that requires a lot of your time and attention. It is an overwhelming process especially for first time online store owners. When you download Shopify themes responsive, there are several factors you need to consider first. The right choice could certainly save you time, money, energy, and worries in the future.

Download Shopify Themes Responsive: Tips from the Pros
download shopify themes responsive What theme is best for your business requires extensive research and brainstorming. You just cannot rush into deciding on any random themes and templates. Your theme captures the vision and core of your business. Thus, you need to be 100% sure before you finally download Shopify themes responsive. For first time Shopify entrepreneurs, you start with a default theme and could later on customize. However, if you want to start right with your business, hire the professionals in theme creation. There are lots of Shopify theme specialists and creators to choose from. They create masterpieces for templates, themes, and layouts that you can use for your Shopify store. Download Shopify themes responsive and see how premium quality themes have a huge difference compared to the ones that you can get free of charge. You can personalize any free themes you can find online but the concept of these themes is already generic. If you are not savvy with your website theme design, you just might end up seeing duplicates of your theme every now and then. Customers do not trust websites that look like doppelgangers of another. Avoid any perception that your website is shady simply because your theme or layout is basic or just like any other sites. Download Shopify themes responsive from premier sources for a fresh and unique theme.

Experts in the Shopify community give important and helpful advice to newbie in the field. In choosing your Shopify theme, make sure that you are clear about your business goals and visions. List down the desired features you want to capture for your store theme or template. It is not enough that you download Shopify themes responsive or any other random choices. Your theme must be customized and suited just for your business. you need to know what competitors are doing especially the ones that are effective. You can emulate these effective platforms or create something that is better. Professionals in creating Shopify themes could solve that dilemma. Call Pixel Union for details!

Criteria for Choosing an SEO Company

Have you been thinking of hiring an seo company sooner or later? Well, you are definitely making the right move since that is one of the best ways that you can do to improve your business and profits. There is no doubt that you want to hire the top seo company that you find in your area. There are actually many seo companies nowadays but not all of them are really that good in terms of the quality of the services that they offer. You certainly do not want to regret later for choosing the wrong seo company. That is why you have to search for the one that can really offer the best services very carefully. You can also find us portland-seo-pros if you want to get value-for-money seo services.

The question is, how can you really find the most reliable seo company? There are certain criteria that you can follow in order to find the right seo company that you are exactly looking for. To begin with, choose an seo company that many people recommend. Generally, an seo company that many people recommend is most likely going to meet your expectations too. Moreover, you can rest assured that many people especially agree to the services that they offer, so you will have less things to worry whether it can produce good results for your company or not at all. Second, pick out an seo company that knows how to treat its clients well. If the seo company has a very accommodating staff, manager and workers, you can definitely request for some assistance. You can be sure that your concerns are attended to and addressed promptly if the seo company can provide an outstanding customer service, giving you the feeling that you are not wasting your money when you pay it. Third, consider an seo company that offers a very reasonable rate for a very good service. The thing is you do not necessarily hire an seo company that asks for very expensive rates in order to get the best services. The truth is if you try to search well enough, you can certainly find an seo company that provides the same quality of services at excellent prices. Fourth, choose an seo company that has been running for a long period of time. It is undeniably true that more experienced seo companies can certainly offer many benefits to their clients. They are more capable of meeting their expectations.

Moreover, the clients are less likely to be disappointed since the long-time seo companies know exactly what they can provide to their clients. If there are some problems, they are more likely capable of giving the right solutions to those problems since they are already experts in their field. Last, try to select an seo company that is known for providing guaranteed positive results. You will certainly benefit a great deal from hiring an seo company that can bring more positive results to your business. You will actually get to learn about that kind of company through reading reliable reviews online and talking to the references of your prospective seo companies.